As well the company had 3 negative reports from analysts like this one--
BofA says don't buy Affirm Holdings stock yet!
I like that especially when Barons went the other way and said it was a very good idea.
- Another aspct I like of the co is they tend to be used for big ticket items! That's the kind we like to pay later for!
- Another aspect is the fact that Affirm exclusively powers Shopify’s Shop Pay Installments.
This is a leg into a huge market and most likely Affirm will become the dominant option for all Shopify-powered websites.
- I was ready to invest in AFRM even if they were not nice. But..
Affirm’s mission is to help customers “spend responsibly”. The company has payment options that break up large purchases over a period of time. Unlike Credit Cards though, the company does this by fixing a set payment
without hidden fees, or penalties. Having fixed payments and
simple interest rates means that the company’s loans do not compound. This helps consumers avoid the “debt trap” caused by credit cards and compounding interest (i.e. when you need to pay interest on your interest).
I still think they are more mercurial than the European Company we talked about.
But those high interest rates kill the kids! So we are helping out the country.
Trend- * TD Bank’s survey claiming that approximately 25% of Millennials do not carry credit cards. This is also corroborated by a
Deloitte study that shows 52% of Gen Z and 41% of millennials prefer to use debit cards.
-- Harris Poll in 2020, indicating that 64% of Americans (81% for those between 18 -34 years old) would prefer financial products from a technology company’s platform instead of a traditional financial services provider.
Jamie Dimon is in his nice speech called out the dangers companies like AFRM present top major banks-- the $100 billion
credit card industry is ripe for disruption.

Yup 50% of customers are millennials or Gen Z.
There are competitors in the space fighting for small clothing sales.
AFRM has Walmart<---- & Affirm already has multiple partnerships in place with major e-commerce players such as Peloton (
PTON), Purple (
PRPL), Expedia (
EXPE), etc.
Of the US co's in the space AFRM is lead dog the biggest. And as such they can afford to->
have longer loans!!!<----Affirm has the longest
loan term length from 3 months to 3 years. Compare that to Afterpay or Klarna’s loan term length of 6 weeks and 2 months respectively.
Summing up-- Yea it's not cheap but it's not cheap for a reason.
I think Affirm’s revenues could hit
$6 Billion in five years.
Looking at the
underlying metrics, we can see that Affirm is firing on all cylinders. The company has a high average annual spend by repeat customers
of $2,200 and high loyalty to the platform with
64% of transactions being driven by repeat users. On the merchant side as well the company has a 100% Dollar-Based merchant retention.
That Is Why I cornered this high flyer suffering from Lockup expiration of shares.....~si