Alright it's coming back to me now--
This was the problem--
A Fish No One Wants to Buy
The most damning feature of AquaBounty’s business model is the primary one. No one wants genetically engineered salmon. Traditional salmon farmers aren’t interested, customers aren’t interested, and environmental organizations are opposed. While some of these objections are not based in science, a walk through any grocery store will tell you science isn’t driving consumer buying decisions. From water bottles labeled gluten free to non-GM labels on fruits for which there is no genetically engineered option, consumers value what they perceive to be “natural.” Genetically engineered salmon are the opposite of that, and it will be an uphill battle to convince consumers otherwise.
Then I found that shrimp play.... what the heck was hat again....
This was the problem--
A Fish No One Wants to Buy
The most damning feature of AquaBounty’s business model is the primary one. No one wants genetically engineered salmon. Traditional salmon farmers aren’t interested, customers aren’t interested, and environmental organizations are opposed. While some of these objections are not based in science, a walk through any grocery store will tell you science isn’t driving consumer buying decisions. From water bottles labeled gluten free to non-GM labels on fruits for which there is no genetically engineered option, consumers value what they perceive to be “natural.” Genetically engineered salmon are the opposite of that, and it will be an uphill battle to convince consumers otherwise.
Then I found that shrimp play.... what the heck was hat again....
