So they guided down back in June, due to some machine problem.
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"Purple Innovation Inc. has withdrawn its full-year financial guidance, citing production problems with its manufacturing equipment.
Lehi, Utah-based Purple, a mattress company, also reduced its second-quarter revenue guidance and now expects revenue to be $175 million to $185 million, compared with the $200 million to $210 million forecast in May. Purple withdrew its guidance for adjusted earnings before interest, taxes, depreciation and amortization for the quarter.
The company said there was a production accident involving its Mattress Max manufacturing machines. Following safety improvements, Purple had trouble bringing the machines back online, the company said.
Purple projected that the problems will cause significantly reduced production levels for about 10 weeks, with shipment backlogs extending into an effect on third-quarter revenue.
On its website, Purple said that the company spent two years and several million dollars creating the Mattress Max machine.
Purple said Tuesday it is "confident that these issues are an isolated event and will have no impact on its ability to scale beyond 2021."
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This thing has 95% institutional ownership.
The damage to the stock price is done.
Worst case is priced in I think.
If they report the previous guidance tonight.... this thing is gonna skyrocket Stoney!
They designed those machines, they know how to make them right.
$25 is a good level. Good IRA stock.
Edit:
Thumbs up from Yulia too.