Jason Moser:McDonald's is expanding its partnership with Beyond Meat, starting on February 14th. The meat plant burger will be available at 600 locations in two major metropolitan areas, San Francisco and Dallas-Fort Worth. I get how some people would look at this news as a win for Beyond Meat. I think it's a long-term, potentially a bigger win for McDonald's, both in terms of what they offer. But if this thing becomes a hit, doesn't it give McDonald's slightly more negotiating leverage with beef producers?
Maria Gallagher:Well, I'm sure McDonald's is probably getting a great deal with Beyond Meat with the potential they have over 14,000 locations, so that's a huge market for Beyond. I think that McDonald's has lots of power in all of these negotiations already, but I agree definitely, it could increase their power. I think it's also interesting. This is a part of a three-year partnership. Beyond Meat has some of these other partnerships with Pizza Hut with their Beyond Sausage Crumbles, KFC with their Beyond Fried Chicken. That's at only about 10 KFC restaurants for a limited time. You see a lot of these fast-food chains are really testing out their consumer appetite in the US and Canada for these types of offerings. I think it's interesting. I think it's an important space because you see a lot more people are looking for less meat options but essentially I think Beyond specifically, it's a product that it's not that different, it's not that special. I'm sure I can get pushback from this, but most veggie burgers taste the same. Some people will disagree, but most people for the most part will say, they're commoditized. So the competition is only going to get more intense. I think the rhetoric in this space about the excitement with Beyond Meat, the excitement with all of these offerings is a little bit different from the reality of, if it's not Beyond Meat, it could be somebody else. Or if you go to a grocery store, if you're picking Beyond Meat, you're really just looking at Beyond Meat, Impossible, the Whole Foods brand, whatever it might be, you're just picking the cheapest option or the option that looks pretty good.