This seems like a clever purchase-
Amyris acquires MG Empower, terms not disclosed 08/31 AMRS Global influencer marketing agency, MG Empower has been acquired by Amyris. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPlay, Deliveroo and TikTok Bytedance. MG Empower will operate as an independent entity within Amyris, Inc. and will continue to serve and expand its broad portfolio of international clients. Maira Genovese will assume the role of President, and John Melo, Director, President & CEO at Amyris and Anne Myong, will join MG Empower as directors.
You can now influence market your own products...