Private Co. Just tried the grape its pretty good. Impressive this CEO~~~~~~ bunch of cool flavors. Bev game is tough.
Soda has an iconic place in American culture. For many Americans, the sweet, bubbly beverage conjures up nostalgia for beach vacations, childhood celebrations, and trips to the movie theater.
Marisa Zupan not only wants to celebrate this legacy but modernize it for today’s consumers with the launch of
United Sodas.
Cleverly packaged in a rainbow of colors with an assortment of flavors, United Sodas is a new direct-to-consumer brand that’s on a mission to reinvent soda into a high-quality, better-for-you beverage. We caught up with Zupan to learn more.
ForceBrands: How did your background in advertising and brand strategy lead the concept for United Sodas?
Marisa Zupan: My background working as a brand and marketing strategist with companies like Coca-Cola, Nestlé, Absolut, and AB Inbev gave me a decade of education in the beverage category. Soda was particularly compelling to me because it had such a deep relationship with America but we’ve been watching it falter for years. The idea to reimagine soda for a new era seemed like an insane and exciting challenge. From there, United Sodas was born.
FB: What inspired you to launch a product in an already highly competitive, saturated category? What sets United Sodas apart?
MZ: During my career and as a beverage fanatic, I saw that while other categories in this industry were evolving to become more relevant and healthier, such as sports drinks and sparkling water, soda remained the enemy in the public eye. No one was paying attention to soda for the right reasons. I realized there was an opportunity to change that by creating a product that was answering the needs of people today: organic and natural ingredients, full flavor, variety of choice, thoughtful design, integrity.
SPAC!