Amazon offers a sneaky play on the transformation of the ad business—and so does DoubleVerify.
Zagorski sees strong growth in demand for ad verification services in short-form video, in connected TV, and in international markets. This past week, the company announced new brand safety tools for Facebook and Instagram news feeds and Reels.
William Blair analyst Arjun Bhatia wrote in a research note this past week that DoubleVerify is set up well for 2024, with a combination of Meta, short videos, and connected TV driving outsize growth. He sees growth of 22% this year and 23% next year. Bhatia calls it “a positive setup for DV in 2024 and beyond.”