The Ozempic "ripple effect"
Experts expect to see a resurgence in weight loss-focused trends in 2024 prompted by
drugs like Ozempic becoming more mainstream.
Celebrity endorsements helped the new weight-loss drugs gain traction. Their popularity also appears to have spurred interest in supplements making weight-loss claims, like
berberine, touted online as "nature's Ozempic" — even though the evidence doesn't really back it up.
"Ozempic will create even more ripple effects throughout food, beverage and dietary supplement markets in 2024," says Frank Jaksch, CEO at bioactive ingredient company Ayana Bio. "I expect that we'll see an increase in
products that contain berberine."
He also expects that "snack-makers and fast-food chains will offer smaller portions and more nutritious, wholesome ingredients that match the preference changes with Ozempic and piggyback off of this latest wave of health-conscious consumers."
After a few years of chipping away at
diet culture and leaning into movements like body positivity, attitudes may be shifting. A recent
Forbes Health/OnePoll survey found the top New Year's resolution for 2024 is back to physical health — with the majority of respondents citing fitness as a top resolution — after a few years of mental health occupying the top spot.
-----> Fitness plays and not XPOF.
Folks I made good money on XPOF but it feels dirty. I have read an article that paints a very very bad picture of this co and I am embarrassed I ever invested in this name.
Pelaton<------- not dead yet.
Fitness means running shoes and that means ONON.
I guess that also means pickelball.