Its diving into the close.
Will dive more from then on until they reposition their business. Their current business model is NOT working obviously; they are offering a service that nobody wants anymore and nobody will want to pay for something that they don't want unless you hold a gun to their head. So they won't be making money and since their business is NOT a non-profit as they exist to make profit so as long as they are not making any money, the value of their business represented by the stock price (which is how much people will pay to invest in their business) dives.
Capitalism is brutal!! It has no memories, no nostalgia, no feeling, no forgiveness, just cold reality.
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