While there is a small minority of people & devs in the crypto space that are truly in it for the tech, the driving force is "Number Go Up". That's the main value proposition and narratives are spun around it, because people cannot handle the truth.
I remember the late 90s dotcom boom, and that was all about NGU too. Everyone was chasing the latest hot stocks. For a while, it seemed like you couldn't lose...
When rampant speculation takes over, it usually ends in a bloodbath.