Quote from OPTIONAL777:
Coca Cola.
Nice try
http://www.appetiteforprofit.com/20...arketing-of-vitaminwater-as-lawsuit-proceeds/
My friends at the Center for Science in the Public Interest (CSPI) recently scored an important court victory in its lawsuit against Coca-Cola for deceptive marketing of its product vitaminwater. (In case you missed it, the soft drink giant purchased Glaceau, maker of vitaminwater, back in 2007 for a cool $4.2 billion in cash.)
The class action, filed in January 2009 in federal court in New York, alleges that Coca-Colaâs claims about vitaminwaterâs heath benefits are false, misleading, deceptive, and unfair. As CSPIâs press release explained:
Vitaminwaterâs website, marketing copy, and labels claim that vitaminwater is healthy, claiming, for example, that âbalance cran-grapefruitâ has âbioactive componentsâ that promote âhealthy, pain-free functioning of joints, structural integrity of joints and bonesâ and that the nutrients in âpower-c dragonfruitâ âenable the body to exert physical power by contributing to the structural integrity of the musculoskeletal system.â
If those claims sound like they belong on a pharmaceutical product, youâre right. As CSPI notes, they go way beyond anything the Food and Drug Administration (FDA) allows âand cross the line into outright fraud.â Then thereâs the sugar. According to CSPI, âthe 33 grams of sugar in each bottle of vitaminwater do more to promote obesity, diabetes, and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles.â
An important hurdle in a lawsuit like this is surviving whatâs called a motion to dismiss. Thatâs what Coca-Colaâs lawyers filed to ask the judge to throw out the case before it can even get to trial. Last month, U.S. District Court Judge John Gleeson denied Cokeâs motion on almost all grounds, a huge victory for the plaintiffs.