The channel is definitely not geared towards serious traders. However, I think it is a great channel for everyday people that want to learn more about the financial world. They actually explain the economic indicators for people who have no idea what the purpose of the numbers are. Granted, the explanation is very basic, but I believe it helps people who are confused about all of the information that comes out on any given day in the market.
They definitely have more attractive anchors on their channel than CNBC does which doesn't hurt. Nicole Petallides, Alexis Glick, Shibani Joshi, and Jenna Lee are great eye candy, and they sound just as knowledgable as their counterparts on CNBC.
I can see this channel pulling a huge demographic that CNBC hasn't tapped into being that they are much more technical and definitely cater to a crowd that is much more financially savvy.