It's all about the type of person you are:
Some people like to spend their money on "things" such as houses, cars, boats, clothes, jewelry, etc. because owning these items gives them a sense of accomplishment and empowerment.
Some people like to spend their money on experiences, such as vacations, first-class travel, luxury hotel accommodations and fine restaurants. These people put "making new memories" as a high priority in life.
Some people have a phobia about the future, and therefore like to use their money for security purposes, such as investments, extended warranties, all types of insurances, and retirement accounts.
Some people like to spend their money on absolutely nothing, and therefore derive pleasure primarily from watching their net worth grow.