I really have a hard time imagining a case where ordinary shareholders can be personally liable for any wrongdoing, beyond their equity being wiped out. Indeed, would it seem fair to you if a pensioner with a passive small stake in a company had to be responsible for something over which they never have any control? Maybe the logic of personal liability can be applied to directors, but even that's not an obvious argument.
I was merely referring to the historical fact (again, from what I have heard).
It does make a perfect logic to me though. At first it sounds crazy (nowadays) and that's what Wall Street wants you to believe so the "show" can go on, but in reality that's the way it should be. If you're the "true" owner (you have a personal stake, not just share price) of the company then you care not to mess up, you don't artificially dive share prices up, you grow your business responsibly. And as a result you participate in any upside (share price and/or dividends). If that ends up being artificial (pump) over the years then it means it was not deserved or someone gamed the system at the expense of others.
You need a proper perspective on what kind of change would that inflict on the markets (and people) first and then worry what it means for ordinary share holder. The gaming, when it happens, is caused by the big guys (shareholders) and management (shareholders or worse, options on shares), not by the small unsuspecting shareholder. Should you had that kind of (personal liability) system in place, there would be much less gaming and mess-ups in the first place, so it's a win-win for everybody.
Look, what is the point of let's say LLC company? To make sure that your risk is capped and that you won't be liable personally for your own mess ups... but that means someone else will be left holding the bag with your $hit. If you can't grasp that simple (indisputable) fact, then there is no way to grasp the validity of what I described earlier.
Anytime you have an environment where one party has a huge or unlimited profit potential with very little to no risk, it always ends up badly. Not for that party of course, it is always someone else that picks up the tab.
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