That is a good strategy, but usually is not what is advertised to retail. The guys that I watched all say: we want to get assigned long shares. None (except one) suggested trying to avoid assignment.
So... this "information" is from some sort of an advertising scheme? Hmm. I'm sure they'll only tell you what's true.

If you actually "want" shares, then you buy them - or maybe just get a quick discount by selling ATM. Trying to get shares by selling puts is like waiting for your neighbor to get into an accident so you can buy his car cheaply.
However, I would say that the short term, FB has same chance to sell off 10% as go up same. I think it’s kind of a myth fed to us, retailers, that longing stocks is “safer.” As we all know, hedge funds love shorting the hell out of stocks.
Speaking of "myth(s) fed to us"... try working your way through the mechanics of "shorting the hell out of stocks". Pretend that you're this mythical "hedge fund" that's got billions of dollars, and you can actually materially affect the price of a stock, then work out how you're going to make money by shorting a few hells. By the way, don't forget that other large players are in the market, that they can see large movements in the stock, and that they're not just going to sit there and watch you.
(Honestly? I'm really surprised that you would buy into this kind of nonsense.)
And yes, holding an appreciating resource - a stock of a major company in a growing economy - is "safer", in whatever sense it can be used at all in finance or risk management. You could even argue that it's safer than holding cash, with some justification.
Sorry, you lost me here. Let’s say I get assigned my 350 and the stock is at 355, so I sell put at 345. As you know, puts sell at higher premiums than equidistant calls. So if price drops below 345, I capture both premium plus gains on the stock. Not different than covered calls, no?
You wouldn't get assigned on a 350 call at 355; with that little of a distance between them, you'd simply roll further out for more credit. 30D/30 delta calls in FB are more than $20 from spot (324.20 vs. 345), and are priced about 6.50 right now; if the stock went up $5 by expiration, you'd simply grin, collect your money, and sell another call - because that small of a move wouldn't put you ITM. In fact, FB would have to go up to 370, or maybe 375 to put you in a position where you couldn't roll for a credit anymore, and where it would make sense to accept the assignment - and you'd be down about $2.5k when you did. Now we're going on just as I described: you're holding a loss plus 100 shares of short exposure (unlimited risk), plus taking on even more risk.
I really doubt that you're getting the picture of what a bad position this is.
It seems to me that your thinking is heavily biased to the long side.
No; you're misreading what I'm saying. Which isn't surprising, because your (incorrect) beliefs about what I'm saying are blinding you to what I'm actually saying. This is where reading comprehension is supposed to kick in: I don't expect your agreement, but I do expect that you'll try to understand what I wrote... and it seems we're not getting that far.
In fact, my general thesis is about as plain-vanilla as it gets: the market (and the major stocks that compose most of its movement) spends most of its time fluctuating (and staying within 3SD more than 99% of the time, with occasional outliers that can be very large), with a long-term positive bias. I'm biased toward being long the market in general, but it's not a "heavy" bias, and does not ignore the fact that short-term movements can be MUCH larger than the long-term averages predict.

