Republican Facebook employees embedded with the Trump campaign to help the then-candidate fine tune ads on the platform, according to an interview with Trump campaign digital media director Brad Parscale on 60 Minutes that will run Sunday.
Parscale says most of the campaign’s digital ad budget was used on Facebook ads and that the campaign found them to be particularly helpful in reaching rural voters in states like Florida.
“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Parscale says in the interview. “Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for.”
Parscale tells 60 Minutes that the campaign ran an average of 50,000 to 60,000 ad versions every day, with different designs, colors, backgrounds, and words. Some days, Parscale says, they peaked at 100,000 different ad iterations.
Parscale and the rest of the Trump campaign were able to utilize the ads the way they did because of help from Facebook employees.
According to Parscale, Facebook provided employees to the campaign who worked out of Parscale’s office multiple days a week. Parscale says he used only Republican employees and wanted them to be partisan if they were going to work for the campaign.
“I wanted people who supported Donald Trump,” he says, adding that he calls the employees “embeds” and that they taught him everything about the technology.
https://www.cbsnews.com/news/how-facebook-ads-helped-elect-trump/
Parscale says most of the campaign’s digital ad budget was used on Facebook ads and that the campaign found them to be particularly helpful in reaching rural voters in states like Florida.
“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Parscale says in the interview. “Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for.”
Parscale tells 60 Minutes that the campaign ran an average of 50,000 to 60,000 ad versions every day, with different designs, colors, backgrounds, and words. Some days, Parscale says, they peaked at 100,000 different ad iterations.
Parscale and the rest of the Trump campaign were able to utilize the ads the way they did because of help from Facebook employees.
According to Parscale, Facebook provided employees to the campaign who worked out of Parscale’s office multiple days a week. Parscale says he used only Republican employees and wanted them to be partisan if they were going to work for the campaign.
“I wanted people who supported Donald Trump,” he says, adding that he calls the employees “embeds” and that they taught him everything about the technology.
https://www.cbsnews.com/news/how-facebook-ads-helped-elect-trump/
