rrisch, do you speak German? You seem to think like someone who would.
Concerning your original question, I have wondered myself for several months and have not found out yet either. Before I read your post, I was just assuming that the number of days for an EMA was defined through a fixed percentage somewhat like this:
Let the number of days N for a p% EMA be the smallest natural number so that if you change all price quotes for all days longer than N days in the past to zero, the EMA would change by no more than 5% (or 1% or whatever fixed percentage the inventor might have thought of).
However, I see now that this definition is flawed in itself, since theoretically the stock price could have been any large number M exactly N+1 days ago, and replacing M by zero would change the given EMA by M*p^(N+1), which can be indefinitely large if p and N are fixed (which they obviously are).
On the other hand, what the preceding paragraph proves is just that there are "extreme" situations where it is highly inaccurate to assign an EMA any fixed number of days.
The definition is probably similar to my first attempt, only that you have to account for a greater number of variables statistically.
I tend to agree with you, however, in that most traders probably never wonder why a certain percentage is defined to correspond with a certain number of days (and it obviously is nothing more than a definition, since we can construct ficticious qoutes for which the N-day EMA is changed by 10000% or more by only changing the price quote of N+100 days ago).
What do you think?