Excel Expectancy (tharp) issue

Quote from jmhunter:

http://www.iitm.com/sm-Expectancy.htm

That is tharps def of it.

I am using it to evaluate my risk, adjust my stops, and understand what I should expect from my system

From that website: "Put another way, expectancy tells you how much you can expect to make on the average, per dollar risked, over a number of trades."

Why is this guy using a new term - expectancy - for a number that even a ten-year old knows it is the average of all trades?

Can I also hijack the concept of summation of trades and call it, for example, sumtendency?

I think this guy presents in a very complicated and incomprehensible way what is clear to every trader who has gone to high school.
 
As mentioned above it is an average of the total R per trade. Add the R's in D column and divide by th enumber of trades. Just gives average R earned per trade.
 
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