Quote from Random.Capital:
The idea they originally start with is based on market structure and quite valid; it is, essentially, a backdoor bet on volatility.
What they do in the subsequent analysis, however, is a case study in how to data-mine your way out of a useful idea and into something that tests well but will under-perform going forward. A rule like "don't trade on Thursdays" is curve-fitting, plain and simple, and the fact that using it doubles the so-called expectancy should be setting off alarm bells. As should the use of a moving average, which, again, is curve-fitting. There are other problems. Two major ones: all the data tested against comes from a period undergoing a secular bear in volatility, and assuming consistently hitting entries and exits when one of the criteria is EOD price.
Charting equity curves after psuedo-statistical tweaking of this kind is completely pointless: they will always show a nice, smooth, historical equity curve since that is the implicit optimization being made. Another warning bell, frankly.
Most of the issues would have been uncovered if they had done proper out of sample testing. Yes, I know, they did something that kind of looks like it, but in reality it's not, the "out of sample" data is being used implicitly in the original setup.
Again, the original well-known concept is a great starting point, unfortunately this article is not an example of how to get to the finish line. In one piece, anyway.