Ex-JPMorgan Chase Broker Charged for Taking and Losing Millions

Lusting is supposed to have sold the Eiffel Tower a few times and even conned Al Capone.

A set of instructions known as the "Ten Commandments for Con Men" has been attributed to Lustig:
  • Be a patient listener (it is this, not fast talking, that gets a con man his coups).
  • Never look bored.
  • Wait for the other person to reveal any political opinions, then agree with them.
  • Let the other person reveal religious views, then have the same ones.
  • Hint at sex talk, but don't follow it up unless the other person shows a strong interest.
  • Never discuss illness, unless some special concern is shown.
  • Never pry into a person's personal circumstances (they'll tell you all eventually).
  • Never boast - just let your importance be quietly obvious.
  • Never be untidy.
  • Never get drunk.
Gringo

I don't understand this point:
  • Never boast - just let your importance be quietly obvious.
How can importance become obvious without boasting?
 
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Actions speaks lost than words. Actions like taking phone calls with big amounts comes to mind. So it looks like you are important.
 
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