The only requirement these days is an ability to drag your finger across a tablet screen. Swipe right for like, left for not like and for the more ambitious, 140 characters of monologue inclusive of hashtags.
It's also a trend amongst corporations to dumb down their branding. Microsoft and eBay did recently and now I see this from Google:
They've even depicted this logo change in dumbed down fashion. I mean, do we really want all logos to look as if they were designed by a child with a crayon?
It's also a trend amongst corporations to dumb down their branding. Microsoft and eBay did recently and now I see this from Google:
They've even depicted this logo change in dumbed down fashion. I mean, do we really want all logos to look as if they were designed by a child with a crayon?