End of the 'lipstick index'?

[dealmaker]

End of the 'lipstick index'?

The so-called 'lipstick index'—the idea that, during economic downturns, consumers turn to affordable pick-me-ups like a new lipstick—was first floated by the chairman of Estée Lauder after 2001. It's always been difficult to be prove—but in the age of face masks, it may truly be under threat. Fortune

 

[Bugenhagen]

End of the 'lipstick index'?

The so-called 'lipstick index'—the idea that, during economic downturns, consumers turn to affordable pick-me-ups like a new lipstick—was first floated by the chairman of Estée Lauder after 2001. It's always been difficult to be prove—but in the age of face masks, it may truly be under threat. Fortune

The same with lower price women's magazines (celeb gossip, "true" stories and puzzles etc), in a downturn they do better and pickup a lot of the the glossy premium buyers.

 

[MiscMitchelroger]

Yes, in this scenario of wearing masks all the time, it can be under threat.

 

[ironchef]

Don't you need more lipsticks when you wear a mask?

Get smeared on the mask all the time so need more lipsticks?