Quote from Cre8UrF8:
I am still in shock because I thought E*Trade Professional would be one of the last prop firms standing.
it's funny. when i was negotiating my deal a year ago, i asked what the desk fee would be. e*trade was like "desk fee? what desk fee?" lol.
as retail, they weren't gonna get a piece my action, so at least charge a desk. i used their office, computers, t-1 lines, 2 squawk boxes, satellite tv, coffee, fax machine, phone lines, copy machine, bathrooms, and electricity, and only paid the $50 for the nasdaq feed, $50 for NYOB, and $30 for futures. i traded under 10,000 shares a day, so they barely made squat off of me in commissions.. and they had to split that with my sub.
i guess the lack of that desk fee revenue, plus the ultra-high midtown manhattan rents is what did them in.