Quote from SammySOESa:
I'm at e*trade. You might not like the NYC offices because of how crowded they are. There's about 400 traders at their midtown spot, and eventually they're all going down to the merc to join the traders down there. I'm not into all that rah-rah yelling, and cursing at the screen every tick. I went there once, and haven't been back. Now I trade a retail account out of the Ramsey, NJ branch. It's a great office. It's relaxed, everyone's friendly and very knowledgable, cool branch manager, lots of elbow room, new computers, stable platform, and only about 15 daily traders, and another 10 or 15 remote guys that come in every now and then.
As far as Lightspeed, I believe it's second to none. It's lightning fast, stable, and fully customizable. If you don't feel like going in one day, it works just as well at home through Nortel's VPN connection. The commissions are negotiable. He's gonna try to have you name what commission you'd be comfortable paying. Lowball him, and tell him you're considering other brokers. You should get about .0035-.004, maybe lower.
If you have any other Q's, feel free to ask.
edit: Forgot to add a glaring negative. You can't place your own option trades. You have to call the manager, and have him call the tradedesk process the trade. Everyone pretty much just uses their internet-based broker for their option plays.