Alpha 7 (I didn't even know they were still around) is just a private LLC unregistered firm that acts like your education fee is NOT your deposit....but in reality it is. It works like this:
You pay them $3,000 for "education". Basically they give you general trading crap you can find on any website. Then you "graduate" (BTW...100% of the people graduate!). Then they give you an account that you can trade 100 share positions at $.005/share and let you lose $1000. So they just made $2,000 off of you!! If you lose the $1,000 (and you will with the high software, data, and per share fees), you can take another course for $2,000!!
You write that you are "trading their capital"....Ummm...no you are not. You are trading off the money $3,000 you just gave them for a copy of Jea Yu's book that you can buy for $20!
Contrast this with trading at a licensed BD where you put up a deposit and all the money goes into your account.
They tried to promote their "program" here about a year ago and got ran off of Elitetrader. It didn't fly then and won't fly now.