When they started to crash, I thought, "Buy any GE below $18" just on reputation alone.
But when things got more involved, I looked a little at their fundamentals, and was not happy -- I remember a p/e that I thought was way too high for a company so large but NOT on any bleeding edge. A price of $10 vaguely stuck in my mind.
Now that they're camped at $14? I just looked at some fundamentals, and they suck. What's the current forward p/e?
They've got great breadth, and with a *historic* brand.
They HAVE BEEN bleeding edge.
So the question is, are they going to AAPL ($13-->$2000?), or are they going to SHLD?
*I* think they could fairly AAPLize themselves. They could attract the talent, and there is a *crap-ton-load* of soon-to-be-marketable technology that would be right up their wheelhouse.
I'd rather $10. But $14??
I wouldn't say "no." I'd say, "I need more info" and I'd go about it.
(FWIW and all that...

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