Quote from myoffices:
we have been doing coupons for 10 years and I can tell you its the greatest business in the world. Its a spread business. Selling discounts is a win win win. If you short Groupon you are out of your mind. This IPO is more about visibility than earnings. They should be profitable in 18 months and thereafter pure profits. Its people getting businesses to give clients coupons and getting those coupons to the consumer.
Its like a coupon Bank- They don't make anything and they can use machinery to automate most of their operations.
Groupon is a real concept.
Quote from myoffices:
For every consumer that comes in with the coupon that creates brand loyalty. The additional business that comes in from the coupon is additional so why would a company not want that extra traffic. Buy one get one free means that an additional experience of distributing the brand occurred.
For new products coupons make it easier too create brand awareness. Coupons are quantifiable marketing tools. They have trackable bar codes and offer marketing research for the brand.
As a business its a pay to play marketing tool.
Quote from mastertrader456:
As determined by the Securities and Exchange Commission, which is in charge of IPO regulation in the U.S., the underwriters of the IPO are not allowed to lend out shares for short sale for 30 days. This is Series 7 stuff......