Yeah, DLP's are pretty slick. I've used DLP-based projectors hooked to my computer for presentations and one of the local movie theaters was outfitted with a DLP cinema projector for the last Star Wars - the manager said that the film distributor delivered a ruggedized hard drive with the movie in digital form instead of reels of 70mm film and they just plugged the drive in to the system. Pretty cool.
Quote from nkhoi: that mean they can reduce the movie admission price since maintain cost should be less with just a hard drive, Motorola for long term, people.
Doubt they'll be cutting the cost of admission - most theaters make their real money on concessions, not the box office (they pay most of that to the movie distributors).
Same for second run theaters, but once a movie goes into secondary release they don't charge nearly as much so those theaters can get away charging only a couple bucks - they're still making most of their money at the concession stand though.
BTW, the DLPs are from Texas Instruments, not Motorola. Or was that an unrelated "Moto's a good buy and hold" vote?