They do, but they fit it onto the market. Options trading is all about relative value. Either you fit your model to statistical volatility of the underlying or you fit it to other options in the chain.I guess, then...who are these models for? Don't market makers use them?
The later is what market makers do since they primarily look to hedge against other options.
Options volatilities are not a given fact that can be calculated by a model, they are subject to supply and demand. You need a model to compare two options and to evaluate if they are relatively expensive or cheap compared to each other