Interesting. I'd love to hear your thoughts on gamification of trading.
One of my side projects was a futures market with contracts denominated in Bitcoin. In other words, I provided a bid/ask spread for S&P, Crude, Gold, etc. and let users margin their trades with Bitcoin instead of USD. It was a tiny exchange. Users were bored college students mainly.
It generated a few thousand dollars per month (in Bitcoin) with zero advertising but quickly plateaued. After I shut it down, I asked a few users for their opinions on the site, why they didn't come back, etc. I was told that my user interface, though functional and efficient, wasn't terribly exciting. The recommendation to "gamify" the experience was made by a few people I respect, but I never was able to get a handle on exactly what it was they were suggesting.
Just take what casinos do and adapt it.
Gamification is relatively easy in that respect. What triggers lizard brain responses? Progressive but unpredictable dopamine hits. Oh you made 40 trades this month? Here's lunch on us. Welcome to our super duper trader club - 5% of your next rebuy and priority order book placement for your next 10 trades. Bright shiny trade buttons and encouragement to rebuy. Blinkenlights when you make a good choice and support when you make a bad choice "seems you've busted out - rebuy and get 80 bonus points!" Shit like that. Casinos have been manipulating the human brain for nearly a century now. Why try to reinvent the wheel. Just don't get crossed up as a gambling operation itself. Stupid tech people overcomplicate a simple biology problem.
Funny I asked this question something like 3 months ago and got flamed to the point I closed the topic lmao.