The mainstream media has traditionally been vigilant about separating opinion from straight reporting. Efforts were made to keep reporting balanced so that both sides of controversial issues were reported. Opinion was relegated to the editorial pages.
With the internet came cheap ready access to an audience. Traditional broadcast and print media found it increasingly challenging to compete. Their costs were higher. They needed audience share to attract sufficient advertising dollars to keep their organizations financially afloat. They drifted toward the sensational, and away from drier topics, because that's where the audience was. In their attempt to compete with completely unaccountable purveyors of 'truthiness' occupying the internet space, they unwittingly signed on to truthiness, infomercials, and outright disinformation. Eventually we arrived at the present post-truth era, where distinction between truth and fiction is being lost.
Do we need any more convincing that we have arrived at the apotheosis of our transformation then the ascension of a post-truth television personality to the Highest Office in the Land. I can't see why we should. We need a new word to replace that obsolescent word 'reporting'. It is now something else. But what to call it?: "Spinning" perhaps, as in, "Who do you spin for?" "I spin for Infowars." Truth has morphed into truthiness and disinformation.
Fortunately we still have a few organizations that are doing their best to hang on to truth in their reporting: Pro-Publica, PBS, Politico (despite being profit driven, it's managed somehow to swim upstream) etc. Even the NY Times*, has managed, to hang on to truth. I presume this is because it is owned by a family controlled Trust. Its lifeblood is not dependent on truthiness and spin. Even so, I have to admit it's the NYT editorials and commentary I spring for. I'm a sucker for the ridiculous, the sensational, the outrageous and the titillating. I hate myself for it.
With the internet came cheap ready access to an audience. Traditional broadcast and print media found it increasingly challenging to compete. Their costs were higher. They needed audience share to attract sufficient advertising dollars to keep their organizations financially afloat. They drifted toward the sensational, and away from drier topics, because that's where the audience was. In their attempt to compete with completely unaccountable purveyors of 'truthiness' occupying the internet space, they unwittingly signed on to truthiness, infomercials, and outright disinformation. Eventually we arrived at the present post-truth era, where distinction between truth and fiction is being lost.
Do we need any more convincing that we have arrived at the apotheosis of our transformation then the ascension of a post-truth television personality to the Highest Office in the Land. I can't see why we should. We need a new word to replace that obsolescent word 'reporting'. It is now something else. But what to call it?: "Spinning" perhaps, as in, "Who do you spin for?" "I spin for Infowars." Truth has morphed into truthiness and disinformation.
Fortunately we still have a few organizations that are doing their best to hang on to truth in their reporting: Pro-Publica, PBS, Politico (despite being profit driven, it's managed somehow to swim upstream) etc. Even the NY Times*, has managed, to hang on to truth. I presume this is because it is owned by a family controlled Trust. Its lifeblood is not dependent on truthiness and spin. Even so, I have to admit it's the NYT editorials and commentary I spring for. I'm a sucker for the ridiculous, the sensational, the outrageous and the titillating. I hate myself for it.
Last edited: