Quote from TOL:
is the worst I trade with, even if they will offer free trades, take your business elsewhere.
I agree with the 'free trades' aspect. Gotta watch the lure of "First 25 Trades Free". Other brokers offer the same. The fact is, if you're an active trader, the offer can be used up in less than a week, or even a day. After that, full-on commissions and fee schedule. In fact, if I'm not mistaken, the 'free trades' offer is for the standard commission only ($7, 9.95, 10.95, etc.) and excludes pass-thru, ECN, SEC, data, and software FEES. Brokers get paid one way or the other.
Oh yeah, brokers like FreeTrade, aren't free. Their money is made on fees mentioned above. The most hidden one is the 'rebate/remuneration/pass-thru/order flow' charges that are paid to the broker by the 'clearing house/market maker' off of the spread on YOUR order (Knight is a big one). Some as much as 0.04¢ PER SHARE. You never 'see' it. If your an intermediate or long-term trader, it really doesn't matter. If you're an active day trader, well....add it up.
Almost all NON-Direct-Access brokers do this: Scottrade, Ameritrade, Brown, Freetrade, Empire, et al. Some Direct Access brokers grab a piece, too. Look at their SEC Rule 11Ac1-6 disclosure at their web site. They're required by law to display it. You may be surprised at what you find..............
OK, just for grins, here's a portion of SEC Rule 11Ac1 order flow disclosure for Scottrade, Freetrade (Ameritrade), and Brown & Co.:
http://www.tagaudit.com/RULE6MA/APR03/NITE2SSIC.PDF (Scott)
http://www.tagaudit.com/rule6.asp?date=APR03&user=ssic&showall=no&back=no&item=NASDAQ
http://www.advancedclearing.com/html/CLR2054.pdf (Am/Free)
http://www.brownco3.com (Brown)
(Sorry, at time of post, Brown site down for maintenance -- go to commissions, then search for SEC Rule 11Ac1-6)
Oh yeah, here's Cyber's:
http://www.cybertrader.com/support/routing_report.asp