Letting the press speak freely is the best tactic. They expose themselves for what they really are, and as we're seeing, fewer and fewer people take them seriously. Yes, there will always be the idiot left/right base which believe everything they're fed, but traditional media is shrinking, not growing. All they need to do at their press conferences is say, you're full of shit, next question. Of course, they need to clean the shit out of their own game, and therein lies the problem. Truth and facts have become very subjective.