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BuySellSideTrader2020
https://www.bloomberg.com/news/articles/2019-10-30...
30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more.
26% say they will spend less money on Cyber Monday than last year, but this is offset by 27% who say they are likely to spend more.
76% of consumers name websites as the media where they are most likely to learn about post-Thanksgiving sales, deals, and promotions, followed by email (50%) and TV (32.9%).
When consumers were asked which media they prefer most to learn about holiday sales, they picked websites first (45.5%). Their least-preferred media for learning about Black Friday and Cyber Monday deals is radio (1.6%).
What are your thoughts on the US economy and the global economy?
30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more.
26% say they will spend less money on Cyber Monday than last year, but this is offset by 27% who say they are likely to spend more.
76% of consumers name websites as the media where they are most likely to learn about post-Thanksgiving sales, deals, and promotions, followed by email (50%) and TV (32.9%).
When consumers were asked which media they prefer most to learn about holiday sales, they picked websites first (45.5%). Their least-preferred media for learning about Black Friday and Cyber Monday deals is radio (1.6%).
What are your thoughts on the US economy and the global economy?