Quote from fundjunkie:
I don't see the connection between trader sophistication and not actually owning the program for which monies are paid.
Okay. The reason why paying members want the lease arrangement (along with a disaster recovery plan, of course) is the following:
They have all been users of retail software systems with lifetime licenses and closed source code.
As users of those systems, they wanted features added to customize it for their needs in ways that couldn't be done with the built in scripting or APIs.
Their requests for enhancements and customizations either fell on deaf ears or took forever to get implemented.
So they have already felt the pain of "lifetime" licenses which sets the business model where the vendor only generates revenue money from NEW users. That forces them to focus energies on features they feel will attract more new users rather than building more features for current users.
That's of course fine and good for the retail market meaning non-programmer, non-professional type traders.
But that causes all kinds of problems for sophisticated, professional traders and institutions.
The first problem was already mentioned as the lack of response to enhancement or customization requests.
The worst case is that the number of new users starts to dry up and so the company folds up or sells out which totally changes the direction of the software or ends any further enhancements or support.
TickZOOM, instead, built a "current member" centric business model because of their recommendations. And the current TZ members love it!
Specifically, the idea from all current members paying either monthly, quarterly, or yearly lease payments flips the retail business model around to be current member (or user) focused.
You see, that focuses all the loyalty of the company to current members instead of getting new ones because the current renewing members will be the greatest, most reliable source of revenue.
Interestingly, these sophisticated users have either the funding or skills to "roll their own" software in most cases.
But they prefer the TickZOOM approach because of the community of users.
The community means that more people use and potential find bugs before you do. Other users submit ideas for enhancements that you can benefit from.
And most of all, the combined payments of all members fund developers with highly specialized skills which ordinarily cost over $150 to $200 per hour to get elsewhere.
When they look at the $1,500 or $3,000 per year annual license, they consider it "pocket change" compared to the level of support and their own profits from trading.
Certainly, this software will only be attractive to "sophisticated" traders who understand all those advantages.
And they usually learn that knowledge from trying to use "retail" type systems which teach that lesson the hard way.
So if you're an advanced trader with programming skills or can afford to hire programmers and feel unsure about TickZOOM, then roll your own, or try the retail ones for awhile.
Eventually, you will probably see the advantage of a community of users on the same platform rather than paying for or developing everything yourself from scratch.
Sincerely,
Wayne