Quote from syd697:
The main thrust of my chapter on put selling on stocks is to choose stocks that you'd be comfortable owning if the stock happens to fall down to your chosen strike, and possibly even below the strike price. Stick to quality stalwarts that you think will eventually give you upside returns.
No strategy is infallible, even put selling, and I never said that there were no risks involved. But if you don't overleverage and only stick with stocks you like, the strategy could be rewarding.
And yes, the money you receive from selling options will only be captured if the option expires worthless or you buy it back cheaper than what you sold it for.
I truly believe that selling options can give you an advantage over buying options as long as you have a general idea about where the underlying stock will go, and you choose out-of-the-money strikes. This gives you at least a cushion against faulty analysis on the stock, or just general bad timing. Choosing out-of-the-money strikes allows the stock to fluctuate normally without scaring you out too early. But of course you can never protect yourself against stocks that gap down 15 points overnight, but that risk is the same for everyone.