Quote from mschey:
I actually like that strategy for SHLD. Once you take a look at who's running the company, and their business plan going foreward, this company could very well be the next Berkshire Hathoway. This is a better bet than most other trades IMO, heck, most probably spend more money on lottery tickets in a year, and this trade has a positive expectation.
I am sure someone "doubling down" and long SHLD has come out better than 99% of traders on ET over the last year.