How would you do it?
I think spots on technicals, actionable ideas would be a hit. Not the whoosh, look at this one year, ok, now Sue is going to the Paramus mall to scratch her ass and talk about mall traffic.
In 1994 or so, John Murphy had a GREAT spot. He pointed out one day Burlington Northern was the only RR to lag the Trannie rally, and I made a five grand hit in some options. He is so likeable that you can watch hm w/o getting annoyed. I mean, Cindy Crawford's husband probably needs to get out once in a while.
Another idea. If Reardon Metals had a five minute spot, would you tune in? "hey Reardon" would be the title. Reardon, what do you like today? Or, what are you thinking that we can talk about on TV. Remember that one thread he had, "I see it". How many hits did that get? How hard would that be? "Reardon Metals is brought to you by Slappy's Bait Shop. Stop on in for all your chummin' needs."
There is more talent on ET than CNBC features ina week. And it's not hard to do remote stuff.
"Bob in his Underwear" is up 14 % this year beating the Sand P by a handy margin. Bob, when you're done scratchin' your balls, can you show us your hardware? No, no Bob, not that hardware... Bob, Bob...."
Seriously, it's not hard to do. How many members does ET have, and they look daily. CNBC only has 140k viewers. Wouldn't hurt to have a little grin now and then. Wall St. has great gallows humor.
What would you guys do? What would be valuable enough to get you to tune in? And keep it clean. You know how sensitive I am about that stuff.