Fair enough. They should emphasize not their toughness, but their speed, so potential buyers can imagine themselves getting the hell out of there. : )Quote from AAAintheBeltway:
The point is that they have a series of ads trying to implant the notion that Detroit is a tough town, so their cars are tough too. My reaction is the ads are edgy and have some style to them, but to me, Detroit has far more negative than positive connotations.
The ads are not aimed at rational analysis but at emotion, so that was the way I addressed them. Get it now?
Quote from Ricter:
Fair enough. They should emphasize not their toughness, but their speed, so potential buyers can imagine themselves getting the hell out of there. : )
Yeah, but if Bush had saved Chrysler, you'd be saluting and waving a flag.Quote from AAAintheBeltway:
The point is that they have a series of ads trying to implant the notion that Detroit is a tough town, so their cars are tough too. My reaction is the ads are edgy and have some style to them, but to me, Detroit has far more negative than positive connotations.
The ads are not aimed at rational analysis but at emotion, so that was the way I addressed them. Get it now?