Citi ad blitz hopes to pre-empt cataclysmic "run on the bank"

On TV, Liz Clayman said she couldn't get cash from 2 Citibank ATM's over the weekend. She invited viewers to call in with similar stories.

If ever there was a time to make sure customers got their cash, to prevent a run on the bank, it was this past weekend. Which means Citi was on the brink. Which also means that they may come back at a later date for more funds.
 
Read the original ad in the first post. I'm paraphrasing here, it says, "One thing remains consistent, Citi's commitment to helping customers".

If I want anything consistent, it's balance sheet strength. Doesn't say that. It wants to say that, but it can't.
 
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