I am compelled to chime in because I trade at Echo.
One of the great benefits to trading at Echo is that they offer a multitude of different trading platforms to choose from. I am one of the many that also believe that Redi Plus stinks for professional traders. I like the fact that at Echo I am not limited to one platform, I can try different ones and find the one that fits my trading the best.
I used to use First Alert for trading with them. Not just for quotes, like at Bright, I used to actually submit orders on it. If anyone out there has a First Alert station, you can click on Open, then Order Entry, or Pending Window, or Order Log, all the options that do not work anywhere else I used to use here to trade on. Because Echo had worked with the First Alert programmers to design the order entry capabilities, as they have done with many platforms, is why the firm had the capabilities. Granted, I don't really like First Alert either and I quit using it almost a year ago, but I thought it was pretty cool that Echo had worked with First Alert to design the order entry windows just to give the traders more options of what to use. Before any current First Alert users get too excited about using it at Echo anymore, I think Echo is winding down their relationship with First Alert, they do not promote it much anymore.
So then I used ECHOtrader, their version of VTS, they have a licensing agreement that allows them to completely run the software on their own lines and servers. Everyone knows that the charts are not as appealing as Realtick's (which Echo also offered as a platform a few years ago), but other than that runs very well and is extremely fast in both quote speed and executions.
I actually switched over to another platform of theirs a few months ago, I am trading on Sterling now (guys at Echo will all know what it is). I use it exclusively now, I run AT financial also for charts, and Sterling looks almost like it was designed by the people at AT. If it wasn't, it almost appears like some copyright laws might be infringed upon because when running next to AT it almost looks like it is an add-on package for AT.
Some of the big advantages to Echo that I like:
I have faxed in lists of changes of things that I wanted to see happen in the software, and they implemented a lot of them. And very quickly too, that impresses me. They are always looking for trader input for future software releases.
For all their software, they have connections to the ECN's and to the NYSE that are not shared with other firms, they control their software and servers. The difference is a product like Redi where Bright is just one of many many firms that are all sending orders on the same connections to the exchanges and competing for bandwidth, my Nasdaq orders get filled in the same second as I place it. To the naked eye it appears instantaneous.
They are very responsive. If you trade there and are having a tough time, they actually contact you and give you free pointers, not trying to sell you a $1000 class. They do offer a seminar, but as everyone I know who trades at Echo can attest, they are amazingly helpful all the time with trading ideas and strategies without looking for anything in return.
I asked the Echo guys about their Bright connections, they said that a few of the partners used to be at Bright many years ago, but many of them came from other firms as well, so I don't know if I would classify the firm as ex-Bright.
All in all, I like the guys at Echo because they truly seem interested in their traders' success, most other firms I talked to seem to care about the firm making money above all else.
Just my two-cents,
-Jim Reynolds
PS - I also like the fact that Echo hasn't had their people log on and turn these boards into a free advertisement by posting 471 postive posts about their firm in 3 months, they are letting their reputation speak for itself. To me, that says more than 471 posts ever could.