not 996, working smarter, working more effectively, using resources more efficiently, that's all working...
The bottom line is sustainability. It's no good when they are all working 12 hours OT and they die of suicide or heart attacks. Of course in China, it's not that big of a problem because it has 1.4 billion people and the government doesn't really give a shit about its people's well-being but here in the West, sustainability is very important.