Retail stocks have held up surprisingly well throughout the last year â this despite high levels of unemployment and even
higher levels of underemployment.
For retailers catering to low income spenders, a material portion of revenue growth has come because a large segment of the consumer base has migrated from the middle class, to the low-income consumer group.
This can be seen by the relative difference between middle class retailers like
Abercrombie & Fitch (ANF) â down 62% from its 2011 high, and discount retailers like
Family Dollar Stores (FDO) â up 36% over the last 12 months.
Retailers catering to the affluent initially held up as well. With unemployment much lower for workers with hefty incomes, spending patterns remained stable. Even affluent spenders who dealt with unemployment still had the ability to spend by tapping into savings or established credit lines.
But as the global economic picture has continued to deteriorate, both discount and luxury retailers are dealing with lower levels of spending.
Last week
Harley Davidson (HOG) CEO Keith Wandell issued some sobering comments in conjunction with his companyâs disappointing second quarter revenue figures:
"â¦weâre sort of swinging back into being more conservative and trying to figure whatâs going to happen with the global economy and the election and where our economy is headed.â
HOG dropped sharply on the day and, while it has recovered somewhat from last weekâs lows, the stock is well off its highs and in a bearish pattern.
The entire retail sector is looking more and more vulnerable as key components issue poor revenue numbers and lower guidance. Weâve got our eye on a number of high-growth names that have strong potential to disappoint investors, along with a bearish perspective for ETFs representing retailers in general.
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