"“I’m alive thanks to a cutting-edge program at the University of Wisconsin School of Veterinary Medicine,” a human pretending to be Scout says in the 32-second commercial, which already has over 530,000 views on YouTube. At the end of it, viewers are encouraged to donate to the school via WeatherTech.com/donate, with 100 percent of the proceeds going to the school."
Are you kidding? With people and their love for dogs and the toucy-feely on the heart, combined with the average number of viewers of the SBowl at like 105 million... even if just 1/4 of the people donate $1, that's 25 million bux. He got his investment back in the feel-good area?