TV? What's that?
http://cnnpressroom.blogs.cnn.com/2019/09/17/cnn-august-2019-ratings-digital-traffic-best-record/
http://cnnpressroom.blogs.cnn.com/2019/08/15/cnn-leader-digital-news-july-2019-ratings/
https://www.forbes.com/sites/markjo...lagging-behind-cnn-in-digital-closes-the-gap/
Cable and satellite TV penetration is likely to fall by 26% by 2030.
(Source: PR Newswire)
In 2017, a research and advisory company, the Diffusion Group, made a prediction about the future of pay-TV providers. Considering the rise of virtual multichannel video programming distributors, the Diffusion Group believes that by the end of 2030, the percentage of US households with traditional pay-TV services will drop from the 81% it had in 2017 to 60%. That’s a 26% decline, and if this prediction holds true, cable TV subscribers statistics are bound to change drastically.
In 2018, there were 33 million cord cutters in the US.
(Source: Tech Crunch)
One of the most recent studies from eMarketer forecasted that the number of people who have cut the TV cord by the end of 2018 is close to 33 million people. In 2017, the number of cord cutters stood at 27.1 million, and in just a year, this number increased by 6 million with a growth rate of 22%. Furthermore, anyone wondering how many cord cutters there are in the United States in 2019 could safely assume that numbers will be higher from last year’s prediction.
59% of Americans from all states parted ways with legacy pay-TV says a 2019 Waterstone study.
(Source: Waterstone Group)
The Waterstone Group study is one of the most recent researches on cord cutting. The study was conducted in December of 2018; as such, it can help us get a better insight into cord cutting 2019 statistics. Another reason why the Waterstone survey deserves attention is the fact that it gathered information about cord cutting from all 50 states.
The Waterstone Group recorded answers from 5,000 Americans to determine how the cord cutting trend is catching up across different states. The results have shown that the highest number of cord cutters comes from Idaho (72%), followed by Kentucky (70%), and Tennessee (69%). The cord cutting statistics show that the lowest number of people who cut the cord comes from Mississippi (47%) and New Jersey (36%).
Based on all the answers, the Waterstone research shows that 59% of Americans have already cut the cord, whereas 29% of participants are thinking about cutting the cord.
The number of cord cutters is predicted to reach 55.1 million by 2022.
(Source: eMarketer)
A market research company, eMarketer published its forecast relating to the growth of the cord cutting trend. The company laid out the information about the people in the US who stopped paying for traditional pay-TV services.
In 2017, and according to eMarketer, 9.8% of US adults canceled their subscription to pay-TV services. When it comes to last year’s cord cutting statistics, 2018 marked significant growth in this trend. As eMarketer pointed out just seven months ago, the percentage of cord cutters in the US jumped to 33 million (12.9% of the American population).
According to eMarketer’s predictions for 2019, we can expect 15.2% of the US population to cut their TV cord. This translates to 39.3 million cord cutters. In 2020, that number is expected to jump by nearly 6 million, while in 2021, there could be over 50 million cord cutters in the US.
eMarketer’s cord cutting statistics for 2022 predict the cord cutting population to reach 55.1 million people in the United States.
CNBC study shows that 57% of Americans have some form of streaming service.
(Source: CNBC)
In March of 2018, CNBC published the All-American Economic Survey with 801 Americans participating in the research. One of the key takeaways from the study was that 57% of participants have a streaming service of some kind. The highest number of those who participated in CNBC’s research stated they use Netflix.
Another interesting part of the research shows how many people have dropped cable. 30% of the survey participants use only cable or satellite TV services, while 36% of them use both cable/satellite and streaming services. When it comes to streaming loyalists, around 20% of participants rely solely on streaming.
Based on the numbers from CNBC’s research, it’s easy to conclude that Americans are adopting streaming services very quickly despite the fact that, at this point, cord cutters are greatly outnumbered by traditional pay-TV users.
Who are the cord cutters? Americans aged 25 to 34, says a PwC study.
(Source: PwC)
The study from PwC is based on the answers of approximately 2,000 Americans aged between 18 and 59. Even though this study dates back from the final quarter of 2017, newer surveys only reinforce the key takeaways from this particular study. Even today the PwC study depicts the cord cutting demographics perfectly.
According to PwC, 90% of Americans between the age of 25 and 34 access TV content via the internet. The second largest segment of cord cutters are Americans from the 18-25 age group at 87%. Next are the cord cutters aged 35-49 (78%), while the lowest percentage of those who’ve cut the cord comes from the age group of 50 to 59 (63%).
On the other hand, the last age group has shown the highest increase in watching TV via the internet. The PwC cord cutting stats show that in 2015 this age group (50-59) accounted for 49% of cord cutters, while in 2017 that number increased by 14%, reaching the aforementioned 63%.
We took a glance at a 2018 cord cutting research from comScore, and the data hasn’t changed much. The highest number of cord cutters are still Americans aged between 25 and 34.
Lastly, the PwC research also showed that 82% of people surveyed would cut the cord if it weren’t for live sports.
But what percentage of American households have cable TV? The answer to this question might swing in favor of internet TV providers if they find a way to offer better viewing options for live sports.
