A few years ago ( more than 4 years ago) AMZN was trading at around 30 something and was considered to be overvalued. After one earning it shot to $56. I shorted 200 shares for fun. A few days later, it went to 70 and I shorted 200 more. To make the story short, a few months later, I covered it at over 100 !!. AMZn has got a pass from Wall street to have no earning. Who is losing money here? CEO and top guys are paid well. employees are paid well. Customers love AMZN as good reputable company. Only share holder might get screwed at the end (not now). If you invested 100K in AMZN, now you had 150K in a year. Not bad.