As one of my old friends who is a smaller (publicly traded) clothing company CEO has said, free market ideology only serves the goal of increasing a particular corporation's profits. A CEO will try to maximize the benefits of both corporate socialism and free market principles for his own corporation while arguing that the opposite should apply to everyone else (minimize government subsidies, maximize regulations and taxes, etc. for other competing corporations), and maximize private market reward while individual taxpayers subsidize (socialize) the risks as we have seen over and over again including today. He said that any corporate CEO who tried to apply pure free market principles to his own company would be immediately out of a job. However, the American populace needs to be indoctrinated into unquestioning acceptance of the myth of free market principles even though that is not how America has worked for almost a 100 years or really ever; the notion of Capitalism is almost like the air we breath, invisible and all-pervading. America is a mix of Capitalism, Regulation, and Socialism, and that is not going to change; there was a pretty good balance across the whole of America in the 50's and early 60's, but not so much in the last 40 years except for those of us in the top 10-15% of income and wealth.