The problem with scammers is YUGE but somewhat well known these days. Which leads to well-meaning research on the internet as to what the "best" olive oil brand is. The problem then becomes what is definition of "best."
So Joe Blow googles up "best olive oils" or "olive oil reviews" and sees which ones are top-rated. The usual dance.
As a result of the search up pops olive oils that a panel of chefs or taste testers or the like recommend "oh I use this olive oil for cooking but recommend this one for finishing and dipping blah, blah, blah." Y'all already see the problem here but the uninitiated do not. The olive oils are being highly recommended for their culinary or taste ratings rather than for their health/oleocanthal/ polyphenol content.
Here is the pitfall with that. Consumers often/usually rate oils the highest for their "smoothness," "grassy notes," "fruity citrus" etc. etc. Yuppy type concerns. Has nothing to do with antioxident content, etc.
For consideration, the best olive oil has a kick to it that burns the back of your throat and usually causes the consumer to cough once or twice after taking a couple tablespoons. The ones using that type of olive oil considerate that type of burn to be desirable. The ones rating it for "smoothness" and taste rated it near the bottom.
What I am getting at, is there is the problem with scammers. But there is also the problem of confusing ratings for real olive oils. It is not easy turf to navigate. Possibly cannot be navigated unless you dedicate more time and interest than the average bear wants to do and then find out that you may need to pay 50-60 bucks a bottle - minimum- for a quality oil. The inflation of olive oil prices has been ugly and there is more to come.
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