Can connected clothes make people more productive workers?
Entrepreneurs seem to think so.
As theWall Street Journalreports, a number of companies -- ranging from specialized startups to massive tech giants -- have launchedconnected clothingoptions for professionals in the past few years.
Noteworthy examples include:
In some cases, connected clothes have caused more problems than they’ve solved...
Since connected clothes can provide benefits to employers, demand for them seems unlikely to unravel.
But for connected clothes companies to succeed, they’ll need to make sure that they provide real benefits to workers -- without giving them gnarly red rashes.
Entrepreneurs seem to think so.
As theWall Street Journalreports, a number of companies -- ranging from specialized startups to massive tech giants -- have launchedconnected clothingoptions for professionals in the past few years.
Noteworthy examples include:
- Google, which launched a connected clothing company called Project Jacquard in 2017 and has since partnered with retailers like Levi Strauss & Co. to createjackets that can answer phone calls(AKA close enterprise deals while attending a James Dean convention)
- Samsung, which madebusiness suits that can digitally swap business cards(AKA wear their LinkedIn profiles on their sleeves)
- Sensoree, a startup that makes“mood sensing” sweatersthat can improve communication at work (AKA tell coworkers when to leave each other the f*ck alone)
- Ministry of Supply, a startup that createstemperature-regulating sweatersthat can help employees stay comfortable at the office (AKA avoid leaving passive aggressive notes on the thermostat)
- Ekso Bionics, a bionics startup that createsexoskeleton supersuits that help employees lift more weight(AKA Ironman Lite)
In some cases, connected clothes have caused more problems than they’ve solved...
- In 2018, Delta Airlines issued its employees new, high-tech uniforms designed to resist wrinkles, water stains, and static. But then 500 Delta employees developed sicknesses. Now, they’ve filed aclass action lawsuitagainst the company that made the clothes.
Since connected clothes can provide benefits to employers, demand for them seems unlikely to unravel.
But for connected clothes companies to succeed, they’ll need to make sure that they provide real benefits to workers -- without giving them gnarly red rashes.