A caveat for me...I own both stocks. Two other ways to play BYND...McDonald's and Bunge.
Last time I looked, Bunge owns 1.5% of BTND. Don't know if it really matters. They may develop (if they have not already) into some type of working partnership.
McDonald's probably spends hundreds of millions of dollars in research for new items...McRibs, McCafe, ect. They will be on top of this one for sure. Yeah, Burger King has their veggie burger...But it doesn't mean they will win the race. I was at McDonald's the other day...They gave me a muffin for free. Do you know the muffin man?? His name is Ronald McDonald!! They are going after Starbucks in a big way. When women have to make a choice of dropping their Iphone or dropping a daily Starbucks...They will hold tight their Apple. Then they will make their coffee at home or run to McDonald's. And since they are at McDonald's, they might as well.....